For individuals
You’re trying to be good at something you don’t actually care about.
The more clear we are with what we want, the more likely we are to get what we want.
You’re climbing a mountain with no peak
But you’re never able to sit back and enjoy the view. There’s always more to do.
Your feelings won’t change when you accomplish your goals or rack up money. The only way to be truly fulfilled is to embody your values.
Empower Your Purpose
Know what work is yours, and what work isn’t.
the job
Priorities
- Identify high leverage tasks
- Manage competing agendas
- Responsive
Intentions
- How will you achieve your goals?
- Tools and strategies to accomplish your goals
- Seasonal values
Goals
- Tangible targets
- Things to accomplish
- What you are doing to actualize your vision
Vision
- Where you see yourself going
- How do you want your life to look?
- What’s the best case scenario one year out?
the work
Values
- What fills your cup
- What is sacred to you
- Decision making tools
Purpose
- Why you’re here
- What you believe
- What fuels you
What the work is for
- Become who you were born to be, by becoming aware of the ways that you are being someone else, and defining actions and decisions that will reflect your true self.
- Stop doing the things outside your zone of genius.
- Be more effective with your time and energy.
The principles this runs on
- 01
Embodying your true self will positively impact everything in your life.
- 02
There is no world in which becoming more of yourself does not result in higher income, better relationships, and higher overall satisfaction.
- 03
The best map to who you are is in what you have already done.
- 04
The best way to navigate change is to live your purpose.
- 05
Purpose = Service; living your purpose is the only way to do good in the world.
- 06
Your purpose has very little to do with what you do — it is WHY you do it.
- 07
The clearer you are on the terms you want to live by, the easier it is to enact them.
- 08
What you yearn for from others is yours to give to others.
- 09
Your purpose doesn’t change. You may refine a clearer articulation of it over time, and its essence may simplify, but why you are here is innate and steadfast.
What a session looks like
It requires very little time outside of the weekly call.
The calls are the work.
“I really enjoyed how he was able to really draw out the deeper meaning of the stories that I shared with him in my life, and it really made me realize what I truly bring.”
“A great self-discovery in just some phone calls.”
Who this isn’t for
If you’d prefer to talk about other people, and not yourself, this is not for you.
Do you run a team or business? Consulting
Client stories
Before
I help you strengthen your feet so you can express yourself freely
After
I help you strengthen foundational trust in your body so you have the confidence to express yourself freely
“Andy’s approach to revealing your purpose is a revelation. I worked with another coach on my purpose a year before, and it fell flat. Andy took a deeper approach to build a WHY based on lived experience. It feels like a clear True North”
Aaron FosterPersonal Trainer “Before I felt like I was pushing and doing, and now it feels like with this purpose statement and the structures that I have in place, I’m able to simply just flow instead of push.”
TacyPersonal Coach 
“Andy helped me uncover my core drivers and values. This process has been essential to my personal development”
Trevor BurrowPh.D Cancer Researcher
Practical terms
Deep, relational work to clarify what you want.
- Format
- Weekly one-hour call, remote
- Commitment
- 12 weeks minimum
- Investment
- $5,000
- Starting
- Taking new clients
Start with a conversation
I won’t know if we’re a good fit until I can build an understanding of your life and/or business
Free · 45 minutes
P.S. Not ready to jump on a call? This clarity exercise gets to the heart of what matters most to you, in about 20 minutes. Start here.
Relevant writing
- It’s the road, not the destinationThe thing we want is the thing we have to choose, over and over again15 October 2026
- The Sovereign ChildOur family changed when we started letting our three-year-old do what he wants, from screen time to leaving daycare.18 July 2025
- Accepting the ShadowA letter to my shadow: I’ve stopped trying to fix it and started treating it as a partner.22 May 2025
- To Live on Purpose is to ServeLiving in alignment with what you actually want is how you serve others, even when people judge you for it.17 May 2025
- Keeping the FaithA delivery side job, and the car seat I kept moving for it, pushed me to commit fully to my coaching business.25 April 2025
- Why You Should Invest Your Time in a Men's CircleEvery man benefits from meeting regularly with men he trusts, and a few ingredients make a men’s circle work.17 July 2024
- The Man I Once WasA night in jail in 2015 forced me to face who I’d become, and yoga started me on a different path.15 September 2023
- How I Learned to Love my Father MoreI spent years telling myself I wanted nothing to do with my father, when what I wanted was to be closer to him.29 August 2023
- How I Use Core Values as Strategies and ToolsYour strongest memories reveal your core values, and those values can guide your everyday decisions.16 August 2023
- Tobacco, Mushrooms, and The Gene KeysQuitting tobacco took me 13 years, and it finally stuck after a mushroom journey and a Gene Keys meditation.10 August 2023
- The Power of PurposeA friend’s blunt feedback on my website sent me looking for my why, and finding it changed my coaching work.27 July 2023